The Demise of a Once-Great Cookie Brand
I’ve been a semi-serious cyclist for over 20 years. The highlight of my “cycling career” was a three-day, 225-mile ride through the Colorado Rockies on a Focus on the Family-sponsored fundraiser. Besides the great fellowship and the spectacular scenery, the daily devotional talks by a Focus staff member were a real highlight,
On our second day, the speaker told of a cookie brand that, despite its great start in the late 1970s, gradually lost its edge. At its launch, this brand featured soft, chewy, flavorful cookies and was enthusiastically received.
But, alas, inflation forced the company to make hard decisions about how to remain viable. Rather than raise their prices, it elected to reduce the quality of their ingredients just a bit. Since they feared this might disappoint loyal customers, they conducted taste tests to see if consumers would bolt. Although the test consumers did notice the small changes, these weren’t enough to cause them to bail.
A few years later inflation brought them to the same decision point: either raise prices or cut costs. Since slightly reducing ingredient quality worked the first time, the company decided to follow the same path. As before, taste testers accepted the change.
Over time, the company kept repeating this strategy, and unfortunately after several rounds of downgrades, the cookies no longer resembled the original, excellent product.
The application of this story is fairly obvious. As Christians, we are called to be as much like Jesus as possible. Although we can never fully attain his perfection, that is the standard to which we are called. When we take our cues from a society that continues its skid from godliness, our morals follow the same trajectory. But we convince ourselves that as long as we’re at least somewhat better than the larger culture, we’re OK.
Moviegoers in 1939 were shocked by Rhett Butler’s declaration to Scarlett O’Hara in Gone with the Wind that he didn’t “give a damn.” Imagine if that audience could be transported to a 2024 movie theater and learn that virtually every movie with a rating higher than PG-13 is filled “F bombs.” The almost-unthinkable from 85 years ago (“Frankly, my dear, I don’t give a damn.”) would go completely unnoticed today. So, if our standard is only to be slightly better than the culture, as the reference point slides, so do our morals.
The Focus presenter was kind enough to not call out the product by name. But after his talk, I told him privately I thought I knew which cookie he was describing. A friend had introduced me to a great-tasting cookie in the late 1970s, but I had recently bought a package only to discover that the current version was hard and flavorless. “Was that the brand?” I asked. I was right.
As the culture continues to slip away from any serious concept of righteousness, do you feel you’re doing OK since you’re not as bad as what you see around you? But I ask you, are you content with congratulating yourself that you’re just a half step above current societal norms? Or are you, with the help of the Holy Spirit, consistently trying to follow Jesus’ standards?